![]() ![]() The Listing Expert Agent Program (LEAP): Being the listing expert for your market has a few incredible perks: you gain market share (which makes generating more deals easier), you create more opportunity than you can handle (which you can then pass off for some nice, easy referral fees), and you get more time and money back. ASAP was developed with a simple set of goals in mind: provide both new and experienced agents with a step-by-step plan, resources, and sales training to increase your sales, rapidly fill your pipeline with new opportunities and transform your sales results within 30 days, streamline your processes and make business easier so you can spend more time doing the activities you enjoy, and bring back the joy in selling real estate by having fun working with customers you like. ![]() Plus, there's content you haven't seen before.Īgent Sales Accelerator Program (ASAP): Based on the strategies luxury agent and top producer Garry Creath has developed over his 20 years in real estate, ASAP is a step-by-step, 30-day program that gives you the exact activities, resources, and sales skills you need to ramp up your sales results now. You get a deeper understanding of the WHY that we can't always do in Marketing Club sessions. ![]() So let's take another look at the slides where I show you how we outperform the market and what that means for you.With REDM, you go through an extensive educational curriculum designed to equip you with a complete understanding of marketing principles and digital marketing best practices as well as implementation. Apparently, I didn't do a good job of explaining how we outperform the market place. If, however, a seller still asks, you can say "You know what, I'm sorry. When you combine the "Us vs Them" and "Marketing Plan" slides, we've found that 9 out of 10 times sellers won't ask this question because you've shown them your value. "Will You Discount Your Fees?" ObjectionĪgain, the most effective way to handle the objection, "Will You Discount Your Fees?" is to prevent it from coming up at all. This pushes the price up over market value and is ultimately the area you want to be in."ĥ. ![]() "When a home is priced in the market-when it's appropriately priced & in pristine condition-more buyers will see the value, and you can build up more demand for the home. They also open the door for low ball offers and sell for less than they would have with the right pricing strategy" " Other homes are priced slightly too high to leave room for negotiation. "Have you ever been looking at homes online and come across a home so overpriced, you think, 'Man, I won't even go look at that one'? Those homes are the ones placed way outside of the market-The homes with the red X's in this slide " Here's an example of how the conversation for this slide would go: By addressing these concerns and others, a listing presentation will build the home seller’s confidence in hiring the agent. For example, every seller wants to know how long it will take to sell their home and how much their home will sell for. Which is why a strong listing presentation needs to address concerns every seller has. The ultimate goal of a listing presentation is to facilitate a successful listing appointment where the home seller hires the real estate professional to sell their home. While many real estate agents tend to “wing” their listing appointments, having a structured approach to the meeting provides better service and increases the likelihood of the seller listing with you. The listing presentation can be a presentation deck, such as a PowerPoint or Keynote File, a printed booklet, or a binder. A listing presentation can be a powerful tool for presenting the real estate professional’s services, benefits, and reasons for choosing them versus a competitor. ![]()
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